1 in Four

Hamilton Blog

Business

social media fake followers
Business

When buying fake subscribers becomes an illegal practice

Four societies in the crosshairs of justice

It’s something that’s probably as old as social media. Or even more. We could go back to Myspace or the Skyblog, a part of the population makes a fix on subscribers, on the number of people who follow them on social networks.

Some companies have made it a business by monetizing a quick gain of subscribers to those willing to pay. These include Devumi and three others headed by German Calas. It offered fake followers and fake likes on Twitter, YouTube, LinkedIn or SoundCloud. Thanks to an army of bots, it artificially boosted the popularity of its customers. Between 2015 and 2017, the company reportedly generated $15 million in revenue. It has just negotiated an amicable agreement with the Attorney General of New York, Letitia James, which puts an end to the company’s activities, and above all fixes the fact “not to start again” the same type of benefits. The financial penalty was not disclosed.

Subscribers’ business

Social networks regularly hunt down fake and inactive accounts. For example, it cost the Twitter founder 200,000 followers. Donald Trump reportedly lost 400,000 on the same occasion. A small business that can do damage to the ego, but since we can bet that there will always be people willing to pay, it means that these companies will also find a way to adapt. All the more so when some users of social networks are also paid more or less for a publication.

In other cases, this could also cause problems for some “influencers”, especially those who managed to get nice discounts or eat for free in restaurants thanks to their (false) subscribers, one is indeed quite close to the scam when you think about it. Perhaps one day they will understand that the number of subscribers is much less (in the long run), than the commitment of those same subscribers.

In the United States, justice meddles in fake followers on social networks

Companies that sold fake subscribers to social media users have pledged to the courts not to do it again, as part of an out-of-court settlement that for the first time makes such activities illegal.

Devumi and three other companies run by German Calas were selling fake subscribers and fake “likes” to users of Twitter, YouTube, LinkedIn and SoundCloud, using “bots” – computer-generated accounts – or “personal” accounts actually generated by one person, the New York Attorney General’s office said on Wednesday (January 30th). Letitia James, in a statement.

These fake accounts, which artificially boost the popularity of users who use them, “proliferate on social networks,” the prosecutor said. “This is the first time that a law enforcement agency has made it illegal to sell false engagement on social media,” she said. According to thelegality.com, this is a common practice on internet.

15 million dollars in accounts and commitment

The text of the amicable agreement between the companies and the prosecutor’s office, of which Agence France-Presse obtained a copy, makes no mention of any sanctions imposed on German Calas. But he gives multiple details about how his companies operate, which allegedly sold about $15 million worth of accounts and social media engagement between 2015 and 2017.

For example, these companies sold “subscriber packages” for up to five hundred thousand dollars on Twitter. A pack of 100 YouTube subscribers sold for $29. Packages of views on the online video platform, popular with artists and influencers, were also on the market.

At a time when social networks are ubiquitous and subscribers often number in the millions, inflating its number of subscribers or views has become very lucrative: a Twitter user followed by a million followers can earn $20,000 or more by advertising for a brand.

The announcement of the settlement amicably with Mr. Calas’s companies, all of which closed in 2018 after the investigation broke out, comes a year after the publication of a New York Times investigation into Devumi. When questioned by the newspaper, Mr. Calas rejected any accusations of selling false accounts.

 …

Business

Dropshipping vs. Affiliate Marketing, Which One to Choose?

Honestly speaking, both dropshipping and affiliate marketing requires hard work to start. Most people enter online marketing, thinking that they can easily get rich by making the website and streams of income will start popping out in no time. That is a grave mistake. Whether it is drop shipping business, affiliate marketing, or any other online business, it requires consistent effort to grow the business.

Both of these uses multiple online dropship & wholesale directories for eCommerce, eBay & Amazon sellers like Salehoo. See here to know what is Salehoo exactly?

Advantages of Dropshipping

Dropshipping is an eCommerce business model that you can start with almost no investment. It is a lucrative business model that grants the owner complete rights over the type of products he wants to sell and the ways in which he wants to sell them. In fact, most of the time, the only things a dropshipper will need are domain and hosting.

Disadvantages of Dropshipping

As dropshipping is an eCommerce store, so whenever a customer orders a product, provide the customer support, and keep them in a loop by briefing them about the order ID and timing of delivery. You can also automate this process by hiring a virtual assistant on freelancing websites.

Advantages of Affiliate Marketing

Every prominent e-commerce store has an affiliate program that is free to join. Interested people can sign up and join the affiliate program to promote links of the merchants. It is free. The only cost an affiliate marketer has to pay is of domain and hosting.

Disadvantages of Affiliate Marketing

The biggest disadvantage of affiliate marketing is that you are paid in commissions. This means, even if you spend more money on bringing visitors to the store through your affiliate link, you will still be paid a fixed commission – which can be lower than the amount you actually spent.

The price of the commission is fixed, and you can’t do anything about it.

Which Is More Profitable: Dropshipping or Affiliate Marketing?

While affiliate marketing is great for starters who don’t want to mingle with customer support, I believe dropshipping is a much more lucrative option. Running an online dropshipping store can make you more money than an affiliate marketing website. You can easily market your products through Facebook Ads and Google Ads. Further, if your store is providing great quality of products, you will soon start to get a consistent stream of orders.

Moreover, a dropshipping store can also be turned into a passive business by hiring freelance staff for marketing and management activities of the e-commerce dropshipping store.

Increasing Earnings with Dropshipping vs. Affiliate Marketing

In comparison with Dropshipping, affiliate marketing is a lot easier to start and manage. In a dropshipping website, you will have to actively monitor the store and order products through suppliers. All this requires time. But on an affiliate website, you don’t have to actually do any of this because you get a commission by letting people buy through your link. That’s it.

So, if you want to start both at the same time, simply start a review website and add affiliate links in the reviews. Add a ‘Store’ section to your website and fill that store section with dropshipping products. Promote these products on social media and search engines. This will help you run both the businesses at the same time and maximize earnings.…

Business

How’s Businesses Can Protect Their Employees Network That Work From Home?

If you have a company or are in charge of managing it, it is possible that you have heard of remote work or telecommuting. There are many companies that are reluctant to use remote access to the corporate network for their workers because they do not want security breaches.

However, in this article, we are going to see and discuss various considerations and recommendations when it comes to establishing remote work safely. Thus, your employees will be able to use remote access to the company network without the possibility of hacking or theft of information.

Management and control of equipment and operating system

We start with the most basic and perhaps the most obvious recommendation, but it is important to keep it in mind. When guaranteeing remote access to workers, it must be taken into account that they are going to access from various devices, and these can pose a threat.

Ideally, workers access the network from a trusted device. In other words, either the company can provide equipment that is in full condition and fully equipped for safety, or it provides the worker with the means to achieve this.

These devices, be they desktop computers, laptops, tablets, or even telephones, must have a completely updated operating system and applications, a good antivirus, and, sometimes, even an encryption system on the hard disk.

Physical security management of devices

In the event that the remote work equipment was stolen or lost, ideally, it should have these preventive measures that we were talking about: anti-theft protection measures. Among the most obvious we find: do not leave the unlocked device in plain sight, do not leave it alone in the car or in places where it can be easily stolen, do not remove it from the house if it is not necessary, etc.

Role permission management

From the work center, certain permissions must be established depending on the worker or the type of work that will be carried out. For example, a worker who performs administration tasks should have access to bureaucratic and contract data, while a worker who is in charge of stock management does not need to access that information.

Monitor network activity

If in your company you offer the possibility of teleworking, you should always have that remote access network under control. Therefore, network activity should be monitored, looking for any type of suspicious activity.

To monitor this network traffic, you should take into account if there are recurring but unsuccessful attempts at your server, or if there are suspicious activities such as downloading files or the like. Any type of traffic that seems inappropriate should be controlled and monitored to the point of having to take action.

Furthermore, by monitoring network traffic, you not only make sure you cover suspicious activities, but you can control that employees doing remote work are doing their activities correctly.

Using a secure network: VPN

If your company has workers who perform their tasks with remote access, then you will know that it is somewhat difficult to determine where they are going to make the connection. It may be from a public Wi-Fi network, which poses a security level danger.

Therefore, the best measure for network connection security is to use a VPN or Virtual Private Network. VPNs allow you to create a secure tunnel through data encryption when establishing the connection. In addition, these networks allow all applications and work information to be accessed, as if you were working from the office.

How do VPNs work? For starters, the connection is not made directly to the Internet network but passes through a certain number of servers to provide greater security and anonymity on the network.

On the other hand, this secure or private tunnel is created between the company and the worker’s device, because before any information is sent, it is encrypted and then, after going through the secure tunnel, it is decrypted on the company side. The same process occurs when sending information from the company to the worker’s device.

Therefore, by using a VPN in your company, you are allowing workers to have secure remote access to the work network and also, that all connections and data transmitted or received are made in encrypted form. You will no longer have to worry about the Wi-Fi connection from which you proceed to remote access with a Canadian VPN.…

Business

3 Ways To Use The Cloud To Grow Your Business

Absolutely nothing about the standard idea of a cloud ever made it look like something that might support a business. Light, fluffy, nearly ephemeral– clouds were something you took a look at just to fantasize, instead of growing and construct. Unless you had a parachute, you would not wish to try standing on one.

The intro of cloud computing, on the other hand, has handled to significantly alter what we consider the structure on which to release and scale a modern-day business.

The cloud, in this case, has ended up being a real platform because it supplies the underlying abilities of facilities, storage, and applications that can allow business owners to carry out on their service strategies.

1.Make much better use of your budget plan.

They may have purchased some servers, for example, and after that setup variations of the software application they felt were necessary to their everyday jobs. Before too long, nevertheless, the servers and the software application would need to be changed.

Delaying upgrades are always appealing, but it also brings considerable threat. The possible cybersecurity concerns old applications and hardware may trigger, SMBs may come across systems that just do not work as well as anticipated (or at all). That, in turn, might harm the consumer experience that causes long-lasting success.

2.Let your group log in from afar and serve clients anywhere.

SMBs are frequently limited to resources, consisting of individuals. You need to ensure they can invest as much time as they can do the important things that develop business. This might consist of driving needs, closing sales, or offering after-sale assistance and support to clients.

Typically these were all things that needed workers to come in and be physically present within the workplace at all times. Cloud-based tools can improve efficiency by allowing a more dispersed labor force or offering remote work and versatile alternatives to those staff members who need it most.

This also suggests that SMBs do not always need to restrict their hires to those who live close-by but might induce skill from other places, which they can also broaden into brand-new places to serve more consumers.

3.Keep everybody on the very same digital pages.

There’s absolutely nothing even worse than getting an e-mail back about an essential file or file from an associate that states, “That’s the wrong variation!”

Right away, you understand two things: you’re going to need to go searching through your inbox or a shared drive someplace to discover the ideal variation, which you’re most likely going to waste time you’d assigned towards other jobs as a result.

The cloud has allowed companies to prevent this sort of concern and foster higher cooperation by means of data processing tools, spreadsheets, and other applications that they can access from anywhere and deal with at the exact same time.

All changes to shared files are instantaneously upgraded, allowing the group to feel “in sync” as if they were working beside each other and taking a look at the exact same screen.